GOOGLE'S ANDROID DEVICES ON SHOW ON CONVEYOR BELT

Custom-made smartphone presentation was the star of the show at MWC 2011 in Barcelona


Winner 2011: MARKETING DESIGN AWARDS http://www.marketingdesignawards.com/

The Wall Street Journal was in no doubt about it: Google's Android was the star attraction in Barcelona. Google presented the latest Android devices from manufacturers such as HTC, LG and Samsung at the prestigious Mobile World Congress (MWC 2011).

The success of the Google stand was in part thanks to the unique product presentation concept. "When you see the conveyor belt featuring the Android devices, then you understand why the platform is expanding... and is enjoying great success", stated one visitor.

Pre-Motion created a custom-made conveyor belt especially for the occasion. The sushi belt formed the basis for the construction of a built-in display conveyor, which provided space for more than 100 smartphones and tablets. The use of mirrors allowed the devices to be viewed from every angle of the stand at the fair. The conveyor belt measuring 36 metres in length conveyed the message that an increasing number of devices work with the Android operating system in visual form.

 

  • Pictures
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Tweets from around the world

'Love, love, love Google's Android Conveyor belt here. Sums up Apple vs. Android perfectly'

'This makes me happy inside'

'awesome!'

'ahhhh it never ends!!!!!!'


Product used: custom-made