Samsung's product presentation wins 'Gouden Pauw'!
Samsung won the Gouden Pauw with the combination of the presentation belt developed by Pre-Motion incorporated into a stunning unit. The Catwalker Compact won gold in both the 'displays electronics' category, and the 'overall innovation' category during the Benelux POP Awards in Schelle in Belgium. These prizes are awarded each year by the Knowledge Centre for In-Store Communication (POPAI Benelux).
The Samsung unit was developed by Tchai International. Pre-Motion techniques were used to design 'a display unit that is highly striking on account of the experience', according to the 30-strong jury. Also, 'the Samsung Electronics Sushibar generates brand value and attracts a significant level of attention from the consumer', according to the jury.
Presenting products in a store
