Attractive presentation at the Geneva Auto Salon
With around 800,000 visitors each year, the Geneva Auto Salon is one of the largest car fairs in the world. Coming up with an attractive presentation as a car tyre manufacturer at that venue is an enormous challenge. Yet this mission succeeded, together with a renowned stand constructor.
A long catwalk was constructed within an acrylic casing. The car tyres were on their road to attention while on the moving display tables. The blue LED lighting gave the whole concept a futuristic feel.Appealing product presentation at a trade fair Catwalker Giant