JD Sports attracts attention with dynamic window display in Rotterdam

JD Sports has found a unique way to entice passers-by to visit their store in the Koopgoot in Rotterdam. By integrating a Catwalker Compact (conveyor belt) into a custom-made piece of furniture, they bring their sneaker presentation to life. The result? A dynamic window display that attracts attention and enhances the experience of their brand.

The Catwalker Compact ensures that sneakers are constantly in motion, giving a playful and innovative effect. This not only attracts the attention of shoppers, but also reinforces JD Sports' premium image. Placing the furniture strategically in the shop window lowers the threshold for passersby to pause for a moment - and eventually step into the store.

With this dynamic presentation, JD Sports brings together innovation and retail experience. The moving sneakers create a visual spectacle that perfectly matches the energy and style of their target audience. The concept shows how a thoughtful window display not only attracts attention, but also takes the shopping experience to the next level.